Data Privacy Policy of Upper Valley Aquatic Center
Effective Date: Septemeber 22, 2025
Website: uvacswim.org
The Upper Valley Aquatic Center (“UVAC,” “we,” “our,” or “us”) operates the uvacswim.org website (the “Service”). This page is intended to inform visitors about our policies regarding the collection, use, and disclosure of personal information.
By using our Service, you agree to the collection and use of information in accordance with this Privacy Policy. The personal information that we collect is used to provide and improve our services. We do not sell your data and will not use or share your information except as described in this Privacy Policy.
1. Information We Collect
When you use our website or register for our services, we may collect the following types of personal information:
- Identifiers: Name, email address, phone number, postal address
- Account Details: Username, password, member ID
- Payment Information (Encrypted): Credit/debit card information, bank account information, billing address
- Health or Demographic Data: Age, gender, health information for fitness or swim participation
- Usage and Log Data: IP address, browser type, access times, referring website, pages visited
- Cookies: Small data files used to identify users and track usage behavior
2. How We Use Your Information
We use the information collected to:
- Provide and manage your membership and program registrations
- Process payments and send transaction-related communications
- Operate and improve our website and services
- Communicate facility and programming updates, schedules, and promotions (with consent)
- Meet legal, safety, and regulatory requirements
3. Information Sharing
We do not sell your information to third parties. However, we may share your personal data with:
- Authorized service providers (see list below) for processing or analysis
- Vendors involved in online registration, POS systems, mobile apps, certifications
- Law enforcement or regulators when required by law
- Successors in the case of a business transfer or merger
Third-party partners are contractually obligated to protect your data and use it only for purposes consistent with this policy.
4. Use of Cookies
Our website uses cookies to collect information and improve user experience. These cookies may be essential for site function or used for analytics and advertising through third-party platforms.
You can set your browser to refuse all cookies or notify you when a cookie is sent. If you disable cookies, some portions of our site may not function properly.
5. Log Data
When you visit our Service, we collect “Log Data” automatically. This includes information such as:
- Your IP address
- Browser version
- Pages visited
- Date and time of visit
- Time spent on each page
We use this data for analytics and to improve our services.
6. Service Providers
We work with third-party providers for online memberships, swim lesson registrations, mobile apps, certifications, CRM, and marketing. These providers may have access to your data to perform services on our behalf. They are required to protect your information and may not use it for other purposes.
7. Security
We value your trust in providing us your personal information. UVAC implements commercially acceptable means of protecting your data including:
- Encrypted data transmission
- Access controls and authentication
- Secure password policies
- 2-Step Verification enforced whenever possible
- Staff training by our IT Director
- Firewalls and endpoint security (with support from Datamann)
- PCI Compliance
However, no method of transmission or storage is 100% secure. We cannot guarantee absolute security, but we continuously monitor and improve our systems to reduce risk.
8. Data Retention
We retain your data only for as long as necessary to fulfill the purposes for which it was collected or as required by law. Data will be securely destroyed when no longer needed.
9. Children’s Privacy
We offer programs and services that are intended for children under the age of 13, including swim lessons, day camps, swim team, and youth fitness activities. As such, we may collect personal information about children under 13, but only with verifiable parental or legal guardian consent, as required by the Children’s Online Privacy Protection Act (COPPA).
The types of child-related data we may collect include:
- Name
- Date of birth or age
- Emergency contact details
- Medical or allergy information necessary for safe participation
We do not permit children under 13 to create accounts or submit personal information directly on our website.
All data collected for children is handled with the highest standard of confidentiality and used only for purposes related to participation in UVAC programs. If you are a parent or guardian and believe your child’s information has been submitted without your consent, please contact us immediately. We will promptly review the situation and take appropriate action, including deleting the information if necessary.
10. Your Rights
Under Vermont law and applicable privacy regulations, you may have the right to:
- Access your personal data
- Request correction of inaccurate information
- Request deletion of your data
- Withdraw consent or object to specific data uses
- Request information about data sharing practices
These rights may not apply in every situation. The scope of your rights depends on the type of information collected and the privacy laws that apply (for example, health, financial, education, or children’s privacy laws, or Vermont’s Data Broker Regulation)
11. Links to Other Sites
Our website may contain links to external sites. These are not operated by UVAC. We encourage you to review the privacy policies of those sites before submitting personal information. We are not responsible for their content, privacy practices, or data handling.
12. Changes to This Privacy Policy
We may update this policy from time to time. Any changes will be posted on this page with a new effective date. You are advised to review this page periodically for updates. Changes become effective immediately upon posting.
13. Contact Us
For questions, concerns, or requests regarding this Privacy Policy or your data:
Upper Valley Aquatic Center
📍 100 Arboretum Lane, White River Junction, VT 05001
📧 tech-support@uvacswim.org
📞 802-296-2850 ext 122
🌐 uvacswim.org